pamphlets for advertising
Posted by P. Bingham on May 04, 1998 at 14:19:36:
In response to Pamflets by way of advertisement, written by Chrissie on May 01, 1998 at 19:59:35
Advertising bills were posted to the sides of "pyramids" which rested in horse-drawn waggons and were common in major cities and often caused traffic jams as people tried to read them. Such advertisements were made for all sorts of businesses, from Quack doctors selling potions to various popular establishments advertising their panoramas. Handbills were also seen and were quite the ordinary by 1820. Even hats were plastered with advertising.
Here is a quote from prince Puckler-Muskau (1827) 'Everyday sees some new invention. Among them may be reckoned the countless advertisements, and the manner of putting them in evidence. Formally people were content to paste them up; now they are ambulent. One man has a psteboard hat, three timesw as high as other hats, on which is written in great letters, "boots at twelve shillings a pair, warranted.' Another carries a sort of banner, on which is represented a washerwoman and the inscription, "only three-pence a shirt. Chests, like Noah's Ark, entirely pasted over with bills, and the dimensions of a small house, drawn by men and horses, slowly parade the streets, and carry more lies upon them than Munchausen ever invented.'
For your application, however, you would need to consider the nature of your art master's needs. He would not be attracting the general audience, not everyone needs an art master, and so would not likely advertise in this way. He would be better served by advertising in an appropriate newspaper. And also, does he wish his clientel to be proper young ladies? In this case, a proper young lady would not be likely to see such a flier, not her parents, except from far away. He would have better access to her through the newspaper, where her parents would look for a "reputable" art master. What I mean perhaps is to say that a reputable art master would more likely advertise in the newspaper rather than send a bill out. And of course this would also depend on what sort of art master you are talking about. Is the the type that goes to the young lady's home? As would be proper for the lady? Or is he one that has his own shop and perhaps lower and middle class men come to him in their desire to become successful painters themselves.
I cannot say what the cost is of advertising, but I would assume that it would be much cheaper to place an add in the newspaper or magazine publication than it would to have a printer print the bills as paper was expensive.
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