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Advertising .. my theories   Written by Susan L (6/18/2007 9:59 p.m.) in consequence of the missive, CH. 53 Newspapers/Wedding..., penned by Moni
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To advertise or not to advertise: they were damned if they did and damned if they didn't!

To not advertise was to leave people knowing only that Wickham and Lydia were not married, and this clearly wasn't the preferred outcome.

To advertise called attention to or reminded those already in the 'know' of the circumstances leading up to the marriage, however it went a long way towards making the relationship respectable by distributing this information without having to pass it on in person.

So I think they needed to advertise to quell the gossip.

But why the lack of information that Mrs Bennet finds so upsetting? I can only theorise but I think it is for one of two reasons.

My first theory (and not the best) is related to punishing Lydia because she was not in anybody's good books, and certainly not deserving of any particular attention or respect. However, the Gardiners and Darcy did love and/or respect others too much to deliberately insult or upset them.

My theory is that the lack of information regarding Wickham and Lydia's parentage etc was intended to protect the very people they sought not to insult/upset in my earlier theory (in particular, Lizzy and Jane). The details in the advertisement were enough to tell people who already knew of the elopement that it had been concluded respectably, and anybody else who really needed to know (such as other family) could be written to directly without promoting it through a newspaper. And as this particular marriage was a relief rather than a celebration, there was no intention of placing the generally submitted advertisement with all the required details of the bride, groom, parentage etc as it would generally occurred in order to generally celebrate and promote a marriage.


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