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|L+T: Poems to advertise Gowland's lotion: anyone got any?
Written by Tom P2
(10/23/2008 1:51 a.m.)
Gowland: a lotion whose use would eliminate all varieties of skin disorders, or so its manufacturers promised in the many advertisements that they issued in prose and verse. Gowland's manufacturers advertised in the Bath Chronicle, the journal a Bath resident like Sir Walter would read...
Advertisements in verse? Oh yes, please let there be advertisements in verse!
Unfortunately, all I could readily find was this quote from 'For the ladies.' John Strachan looks at women and advertising in late Georgian England. (via the Google cache):
Such rhetoric excludes the gentleman consumer, of course, and sometimes cosmetic advertisers selling a product which might be used by both sexes addressed men and women separately, marketing the same product differently. For example, John Gowland's spot cream, Gowland's Lotion for 'cutaneous eruptions', a mid-eighteenth century product that was still popular in the early nineteenth century, was advertised in the Sussex Weekly Advertiser in February 1791:
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